Social Media Awards

Best use of SM for a sponsorship campaign

Electric Ireland and Electric Picnic
SPAR SPARTAN Challenge
Kaspersky Lab and Felicity Aston
Meteor and Choice Music Prize
O2 Ireland – Irish Rugby
Bank of Ireland – Blue Magic Leinster Rugby
Aviva and Aviva Stadium
Vodafone Ireland – Dublin GAA Hill 16
Weddingdates.ie – Kinsale 7s

Innovative Use of Social Media sponsored by DIT Foundation

Gaza TV News
Based in Tyrone with admins based in Gaza and in the West Bank who report instantly on any breaking news

RTE´s #HowToBeIrish project
User generated TV program generated and broadcast

Irish Autism Action
Used Facebook page to run our Mobile Phone Recycling Campaign

Electric Ireland
Find the hidden tickets by tweeting #sharetheenergy, the more tweets the closer the map zooms.

11890
User can tweet @11890, include #11890 and receive their requested number with a link to a map

Dine in Dublin
Dine at your Desk campaign

Eason
Eason became the first Irish brand to launch on Pinterest

Today FM
Today FM’s Shave or Dye on Social Media

Brando Digital
#tweetsweets

Velvet
Velvet and Electric Picnic – The Music can grow trees Facebook page

Centra
Brighten Up Your Day Campaign

AllAbout
We use a curation platform developed internally to collect information about a locality using a variety of sources, The curator then decides what information is relevant and feeds it back to the community using the Allabout website, Facebook and Twitter.

RTÉ’s elev8
Show Off – Or Get Off

Meteor
Meteor Choice Prize – Social Media Voting, streaming, photos

Smirnoff
Smirnoff Nightlife Exchange Project and RFID usage

Blog of a Business

This is Knit

http://www.thisisknit.ie/blog

The Secret Garden

http://greensideupveg.blogspot.com/

Social Talent

http://socialtalent.co

Curious Wines

http://www.curiouswines.ie/blog

DingADeal.com

http://blog.dingadeal.com/

ArgusCarHire.com

http://blog.arguscarhire.com/

Sage Ireland

http://www.sage.ie/blog

Spiderworking.com

http://spiderworking.com/blog

Hunters Lodge Living

http://www.hunterslodgeliving.com

MKC Blog

http://www.mkc.ie/blog

Garrendenny Lane Interiors

http://garrendennylane.com/blog

Write on Track

http://write-on-track.com/blog

Blacknight

http://blog.blacknight.com

Video/Video Campaign (non broadcast) – Reserved

First Fortnight

Dingadeal.com

Sportsrisq

Cork Opera House Spring Launch 2012

Top Fruit – iPhone 5

Vodafone – Electric Picnic 2011

It’s Happening Here – Enterprise Ireland

Dublin Dance Festival

SPIN 1038 “Call Me Maybe” Carly Rae Jepsen

Vodafone Suicide or Survive campaign

98FM Christmas Elf

98FM Care 4 Kids Radiothon Video

Wedding Dates – Kinsale Sevens Rugby Spoof

Best Business Twitter account – marketing, sales sponsored by Burritos & Blues

Curious Wines
Twitter.com/curiouswines

Paddy Power
Twitter.com/PPoffers

Irish Food Guide
Twitter.com/irishfoodguide

Bord Bia
Twitter.com/BordBia

Cork Opera House
Twitter.com/corkoperahouse

O2 Ireland Shop
Twitter.com/O2Irelandshop

La Cucina
Twitter.com/Italianfoodie

Warner Music Ireland
Twitter.com/Warnermusicirl

SPIN South West
Twitter.com/spinsouthwest

Spin 1038
Twitter.com/spin1038

Eason
Twitter.com/Easons

98FM
Twitter.com/98FMdotcom

Best Business Twitter account – Support, CRM

First Fortnight
Twitter.com/firstfortnight

Wheelworx
Twitter.com/Wheelworx

Electric Ireland
Twitter.com/ElectricIreland

Lewis Glucksman Gallery
Twitter.com/Glucksman

Iarnrod Eireann
Twitter.com/IrishRail

Eircom
Twitter.com/Eircom

O2 Ireland
Twitter.com/o2irl

Blacknight
Twitter.com/Blacknight

Vodafone Ireland
Twitter.com/vodafoneireland

UPC Ireland
Twitter.com/UPC_HelpsYou_IE

Best Business Twitter Campaign

Digitilizd
Twitter.com/Digitilizd

Electric Ireland – Tweet em home
Twitter.com/ElectricIreland

io – io Bingo
Twitter.com/thisisio

Bord na Móna – Long Night In
Twitter.com/LongNightIn

Buyers Broker – #irishauction
Twitter.com/BuyersBrokerLtd

Easons – Pass the Parcel
Twitter.com/easons

UPC
Twitter.com/WeAreUPC_IE

Facebook Page for a Business (Non Campaign) sponsored by Newsletter.ie

Bord Bia

http://www.facebook.com/BordBia

MyKidsTime.ie

http://www.facebook.com/mykidstime

Marks & Spencer Ireland

http://www.facebook.com/MarksandSpencerIreland

National Lottery

http://www.facebook.com/nationallotteryireland

Beat 102-103

http://www.facebook.com/beat102103

Cork Independent

https://www.facebook.com/corkindependent

Guinness Rugby Supporters Ireland

http://www.facebook.com/guinnessrugbyireland

Eason

https://www.facebook.com/EasonsIreland

DoneDeal.ie

http://www.facebook.com/DoneDealIreland

Today FM

https://www.facebook.com/todayfm

Jameson Ireland

http://www.facebook.com/JamesonIreland

Toyota Ireland

http://www.facebook.com/toyotaireland

Vodafone Ireland

https://www.facebook.com/vodafoneireland

Hill 16

https://www.facebook.com/Hill16Dubs

Universal Pictures Ireland

https://www.facebook.com/UniversalPicturesIreland

Facebook Page for a Business (owner managed)

Brasserie Sixty6

http://www.facebook.com/brasseriesixty6restaurant

Treyvaud’s Restaurant

https://www.facebook.com/TreyvaudsRestaurant

The Secret Garden

https://www.facebook.com/SecretGardenCentre

Tour America

http://www.facebook.com/touramericatv

A|wear

http://www.facebook.com/awear1

Bord na Móna


http://www.facebook.com/bordnamonafuels

Republic of Telly

https://www.facebook.com/republicoftelly

TV3 – Xposé

http://www.facebook.com/xposetv3

Evening Echo

https://www.facebook.com/eveningecho

3e – fyi

http://www.facebook.com/3efyi

Blacknight

http://www.facebook.com/blacknight

SPIN 1038

http://www.facebook.com/spin1038

GrabOne

https://www.facebook.com/GrabOneIreland

GrandGrand.ie

http://www.facebook.com/keepgoingsureitsgrand

Cronin’s Pub

http://wwww.facebook.com/CroninsPub

Facebook Page for Non profit/organisation

Abbeyleix Facebook Page

http://www.facebook.com/pages/ABBEYLEIX/315263826314

World Book Day Ireland

http://www.facebook.com/WBDIreland

Irish Autism Action

http://www.facebook.com/Irishautism

Dublin Marathon

http://www.facebook.com/dublinmarathon

Arthritis Ireland

http://www.facebook.com/ArthritisIreland.ie

Cork Opera House

https://www.facebook.com/corkopera

Lewis Glucksman Gallery

https://www.facebook.com/glucksmangallery

IT Sligo

https://www.facebook.com/itsligo

Angelman Syndrome Ireland

http://www.facebook.com/angelmansyndromeireland

Special Olympics Ireland

http://www.facebook.com/specialolympicsireland

Dublin Zoo

http://www.facebook.com/dublinzoo

ReachOut Ireland

http://www.facebook.com/ReachOutIreland

Triathlon Ireland

http://www.facebook.com/triathlonireland

Integrated Facebook Campaign: Page, App & Ads

Sage Ireland

http://www.facebook.com/sageirelandofficial

Tour America

http://www.facebook.com/touramericatv

Electric Ireland

http://www.facebook.com/ElectricIreland

Triton Ireland

https://www.facebook.com/TritonShowersIreland

Bord na Móna

https://www.facebook.com/bordnamonafuels

Eristoff Vodka Ireland

http://www.facebook.com/EristoffVodkaIreland

Jameson Ireland

https://www.facebook.com/JamesonIreland

Buy and Sell

http://www.facebook.com/buyandsell.ie

Smirnoff Ireland

http://www.facebook.com/SmirnoffIreland

Velvet Ireland

http://www.facebook.com/VelvetIreland

Bus Éireann -Where The Mood Takes Me

http://wwww.facebook.com/WhereTheMoodTakesAlan

Miller Genuine Draft

https://www.facebook.com/ItsMillerTimeIreland

Vodafone Ireland

https:///www.facebook.com/vodafoneireland

SPAR

https:///www.Facebook.com/SPARIreland

Northern Ireland Tourist Board

https://www.facebook.com/discovernorthernireland

Lidl Ireland

https://www.facebook.com/lidlireland

The list of nominated companies, orgs and campaigns are now live. See below for all the details. If you want to sponsor, see here.

Let your friends know on Twitter, Facebook or PinterMyBeboSpaceSter.
Our hashtag is #sockies
We’r on Twitter as @SocMediaAwards and on Facebook as Facebook.com/SocialMediaAwards

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Code for it:
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Social Media Effectiveness

Tour America
Irish Autism Action
Toyota Ireland – Yaris “Sweetspot” Facebook Campaign
Heinz Ireland
Eristoff Vodka
Kerrygold
Republic of Telly
Three Ireland – Jedward Prepay Phone
Vodafone Ireland
Northern Ireland Tourist Board
Lidl Ireland
Smirnoff
Nokia Ireland – QWERTY

Integrated Social Media Campaign

Digitilizd
Galway Food Festival
Electric Ireland
iPads4autism_ie
Bord na Móna – The Short Story of a Long Night
Meteor Choice Music Prize
Louth Internet Radio
Funky Christmas Jumpers
o2 Ireland – O2 SmartSounds
Defence Forces
RTÉ – HeadsUp Movie Awards
All About Business, Bank of Ireland + Dragon’s Den
Tanora – A Cork Legend
Cadbury Creme Egg

Best Use of Social Media in an Election

John Paul Phelan General Election Campaign
Seán Gallagher Presidential Campaign
Michael D Higgins Presidential Campaign
Irish Labour Party General Election Campaign

Online PR Campaign

STAR Translation Services
OMG! Jedward’s Dream Factory on TRTÉ

Lokofoto St. Patrick’s Day
Captain Morgan – Dare the Captain

Use of Social Media by State Body

Bord Bia
Science Week
Bord na Móna
LookWest.ie
Enterprise Ireland
SafeFood
Iarnrod Eireann
Defence Forces
Dublin Institute of Technology
Failte Ireland
National Lottery
Bus Éireann
Road Safety Authority

Best Mobile App (Marketing)

The Corkscrew Wine Merchants
www.thecorkscrew.ie

Eco Appz

http://itunes.apple.com/ie/app/eco-bulbz-basic/id424063871?mt=8

Visit Fingal

http://itunes.apple.com/ie/app/visitfingal/id498245135?mt=8

Electric Ireland

http://itunes.apple.com/ie/app/appliance-calculator/id456954530?mt=8

https://play.google.com/store/apps/details?id=ie.esb.app.android.appliancecalculator

SPAR Paddy’s Day

http://itunes.apple.com/ie/app/spar-paddys-day/id504589941?mt=8

Absolut Fringe iPhone App

http://itunes.apple.com/ie/app/absolut-fringe/id387076068?mt=8

St Patrick’s Festival

http://itunes.apple.com/ie/app/st.-patricks-festival-guide/id358438458?mt=8

Dublin Contemporary Festival

http://itunes.apple.com/ie/app/dublin-contemporary-2011/id461775609?mt=8

Kilkenny Castle Mobile Guide & Tour

http://itunes.apple.com/ie/app/kilkenny-castle-mobile-tour/id480994819?mt=8

Helium Festival in aid of Friedricks Attaxia

http://itunes.apple.com/ie/app/helium-festival-2011/id440415809?mt=8

CarZone.ie

http://itunes.apple.com/ie/app/carzone.ie/id351368501?mt=8

It has to be Heinz BBQ

http://itunes.apple.com/ie/app/heinz-bbq/id439921165?mt=8

Weddingdates

http://itunes.apple.com/ie/app/weddingdates/id442985134?

Save a Horse

http://itunes.apple.com/ie/app/save-a-horse/id417578120?mt=8

My Dublin Bus

http://itunes.apple.com/ie/app/my-dublin-bus/id499001954?mt=8

DoneDeal for Android

https://play.google.com/store/apps/details?id=ie.donedeal.android

Customer Care using Social Media (Integrated)

Electric Ireland
o2 Ireland
Today FM
AIB
Blacknight
Vodafone Ireland

Best use of SM for a sponsorship campaign

Electric Ireland and Electric Picnic
SPAR SPARTAN Challenge
Kaspersky Lab and Felicity Aston
Meteor and Choice Music Prize
O2 Ireland – Irish Rugby
Bank of Ireland – Blue Magic Leinster Rugby
Aviva and Aviva Stadium
Vodafone Ireland – Dublin GAA Hill 16
Weddingdates.ie – Kinsale 7s

Innovative Use of Social Media sponsored by DIT Foundation

Abbeyleix Facebook Page

Treyvaud’s Restaurant
Facebook and YouTube videos

Digitilizd
Used Twitter

Gaza TV News
Based in Tyrone with admins based in Gaza and in the West Bank who report instantly on any breaking news

Tour America
€1 donated to Barnardos for every new ‘like’ received.

Zartis
One click posts a job to Twitter, Facebook, LinkedIn, company web site and indeed.com

RTE´s #HowToBeIrish project
User generated TV program generated and broadcast

Locally.ie
Locally.ie brings all the most recent Facebook updates from a locality together on one page, along with the local news and weather

Irish Heart Foundation
For every new like and new follow Lidl donated €1 to the Irish Heart Foundation.

Irish Autism Action
Used Facebook page to run our Mobile Phone Recycling Campaign

Electric Ireland
Find the hidden tickets by tweeting #sharetheenergy, the more tweets the closer the map zooms.

iPads4autism_ie
To get people to donate their old iDevices in order to pass them on to schools and individuals.

Beat 102-103
“12 Pokes of Christmas” campaign on Facebook / “Take The Leap” where a female listener would surprise her man and propose to him live on air

11890
User can tweet @11890, include #11890 and receive their requested number with a link to a map

Dine in Dublin
Dine at your Desk campaign

Eason
Eason became the first Irish brand to launch on Pinterest

Today FM
Today FM’s Shave or Dye on Social Media

Zwartbles Ireland

Brando Digital
#tweetsweets

Republic of Telly
Drive a difficult to reach demographic towards the Republic of Telly show on TV and the RTE Player

AllAbout
We use a curation platform developed internally to collect information about a locality using a variety of sources, The curator then decides what information is relevant and feeds it back to the community using the Allabout website, Facebook and Twitter.

RTÉ’s elev8
Show Off – Or Get Off

Cork Institute of Technology
Real engagement with students

Meteor
Meteor Choice Prize – Social Media Voting, streaming, photos

Velvet
Velvet and Electric Picnic – The Music can grow trees Facebook page

Centra
Brighten Up Your Day Campaign

Smirnoff
Smirnoff Nightlife Exchange Project and RFID usage

Cronin’s Pub

Cadbury
Creme Egg – Every Tweet and Facebook entry we received helped build the egg-citement, resulting in eight egg-splosions over seven days

Blog of a Business Sponsored by Christmas.ie

This is Knit

http://www.thisisknit.ie/blog

First Fortnight

http://firstfortnight.com/category/blog/

The Secret Garden

http://greensideupveg.blogspot.com/

Social Talent

http://socialtalent.co

Curious Wines

http://www.curiouswines.ie/blog

Purchase.ie

http://purchase.ie/blog/

DingADeal.com

http://blog.dingadeal.com/

ArgusCarHire.com

http://blog.arguscarhire.com/

StreamAbout.com

http://Streamabout.blogspot.com

Sage Ireland

http://www.sage.ie/blog

Wheelworx

http://www.wheelworxbikes.com/blog/

Tour America

http://www.cruiseholidays.ie/blog.phtml

Spiderworking.com

http://spiderworking.com/blog

Hunters Lodge Living

http://www.hunterslodgeliving.com

NMCI Services

http://blog.nmci.ie/

MKC Blog

http://www.mkc.ie/blog

Harmony Design Studio

http://www.harmonydesignstudio.ie/index.php/blog/

STAR Translation Services

http://www.star-ts.com/translation-blog/

Denman International

http://www.ownyourstyle.co.uk

Garrendenny Lane Interiors

http://garrendennylane.com/blog

Write on Track

http://write-on-track.com/blog

Blacknight

http://blog.blacknight.com

Video/Video Campaign (non broadcast) – Sponsored by BiaBrazil Gym Gear

We:Session

http://www.youtube.com/user/WeSessionFest

Treyvaud’s Restaurant

The Next Gear

First Fortnight

Dingadeal.com

Tour America

Bord Bia – I love ham sandwiches

STAR Translation Services – Valentines campaign

Sportsrisq

Cork Opera House Spring Launch 2012

King Kong Company – 12 songs, 12 months

http://www.youtube.com/playlist?list=PL4705CA0A0C2DA412&feature=plcp

Top Fruit – iPhone 5

Simply Zesty for UPC – The Evolution of Music

Vodafone Ireland – An Electric Picnic Minute

Vodafone – Electric Picnic 2011

The Evolution Of TV

http://www.youtube.com/watch?v=BWNXfoplvMQ

It’s Happening Here – Enterprise Ireland

Betfair Football QR Code Skydiving Bet

Dublin Dance Festival

Newstalk Google Presidential Debate

SPIN 1038 “Call Me Maybe” Carly Rae Jepsen

S’Up! – Three and Jedward

http://www.youtube.com/playlist?list=PLEFE028756F930E66&feature=plcp

Vodafone Suicide or Survive campaign

98FM – Leap Year Proposal

98FM Christmas Elf

98FM Care 4 Kids Radiothon Video

Wedding Dates – Kinsale Sevens Rugby Spoof

Dublin’s Bernard Brogan and Conal Keaney’s Rising Stars Bloopers

Best Business Twitter account – marketing, sales sponsored by Burritos & Blues

Curious Wines
Twitter.com/curiouswines

Paddy Power
Twitter.com/PPoffers

DingaDeal.com
Twitter.com/DingADeal

Tour America
Twitter.com/touramericatv

Irish Food Guide
Twitter.com/irishfoodguide

Bord Bia
Twitter.com/BordBia

STAR Translation Services
Twitter.com/StarTranslation

Denman Brush
Twitter.com/DenmanBrush

Cork Opera House
Twitter.com/corkoperahouse

Funky Christmas Jumpers
Twitter.com/XmasJumpers

O2 Ireland Shop
Twitter.com/O2Irelandshop

La Cucina
Twitter.com/Italianfoodie

Warner Music Ireland
Twitter.com/Warnermusicirl

Blacknight
Twitter.com/Blacknight

SPIN South West
Twitter.com/spinsouthwest

Spin 1038
Twitter.com/spin1038

Eason
Twitter.com/Easons

Evening Echo
Twitter.com/CorkEveningEcho

98FM
Twitter.com/98FMdotcom

Best Business Twitter account – Support, CRM

First Fortnight
Twitter.com/firstfortnight

Wheelworx
Twitter.com/Wheelworx

Electric Ireland
Twitter.com/ElectricIreland

Lewis Glucksman Gallery
Twitter.com/Glucksman

Iarnrod Eireann
Twitter.com/IrishRail

Eircom
Twitter.com/Eircom

O2 Ireland
Twitter.com/o2irl

Blacknight
Twitter.com/Blacknight

Vodafone Ireland
Twitter.com/vodafoneireland

UPC Ireland
Twitter.com/UPC_HelpsYou_IE

Best Business Twitter Campaign

Digitilizd
Twitter.com/Digitilizd

Electric Ireland – Tweet em home
Twitter.com/ElectricIreland

io – io Bingo
Twitter.com/thisisio

Bord na Móna – Long Night In
Twitter.com/LongNightIn

Buyers Broker – #irishauction
Twitter.com/BuyersBrokerLtd

Easons – Pass the Parcel
Twitter.com/easons

UPC
Twitter.com/WeAreUPC_IE