Shortlisted 2012 – Social Media Sponsorship, Innovative use

Best use of SM for a sponsorship campaign

Electric Ireland and Electric Picnic
Kaspersky Lab and Felicity Aston
Meteor and Choice Music Prize
O2 Ireland – Irish Rugby
Bank of Ireland – Blue Magic Leinster Rugby
Aviva and Aviva Stadium
Vodafone Ireland – Dublin GAA Hill 16 – Kinsale 7s

Innovative Use of Social Media sponsored by DIT Foundation

Gaza TV News
Based in Tyrone with admins based in Gaza and in the West Bank who report instantly on any breaking news

RTE´s #HowToBeIrish project
User generated TV program generated and broadcast

Irish Autism Action
Used Facebook page to run our Mobile Phone Recycling Campaign

Electric Ireland
Find the hidden tickets by tweeting #sharetheenergy, the more tweets the closer the map zooms.

User can tweet @11890, include #11890 and receive their requested number with a link to a map

Dine in Dublin
Dine at your Desk campaign

Eason became the first Irish brand to launch on Pinterest

Today FM
Today FM’s Shave or Dye on Social Media

Brando Digital

Velvet and Electric Picnic – The Music can grow trees Facebook page

Brighten Up Your Day Campaign

We use a curation platform developed internally to collect information about a locality using a variety of sources, The curator then decides what information is relevant and feeds it back to the community using the Allabout website, Facebook and Twitter.

RTÉ’s elev8
Show Off – Or Get Off

Meteor Choice Prize – Social Media Voting, streaming, photos

Smirnoff Nightlife Exchange Project and RFID usage

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