Nominated 2012 – Social Media Sponsorship, Innovative use

Best use of SM for a sponsorship campaign

Electric Ireland and Electric Picnic
Kaspersky Lab and Felicity Aston
Meteor and Choice Music Prize
O2 Ireland – Irish Rugby
Bank of Ireland – Blue Magic Leinster Rugby
Aviva and Aviva Stadium
Vodafone Ireland – Dublin GAA Hill 16 – Kinsale 7s

Innovative Use of Social Media sponsored by DIT Foundation

Abbeyleix Facebook Page

Treyvaud’s Restaurant
Facebook and YouTube videos

Used Twitter

Gaza TV News
Based in Tyrone with admins based in Gaza and in the West Bank who report instantly on any breaking news

Tour America
€1 donated to Barnardos for every new ‘like’ received.

One click posts a job to Twitter, Facebook, LinkedIn, company web site and

RTE´s #HowToBeIrish project
User generated TV program generated and broadcast brings all the most recent Facebook updates from a locality together on one page, along with the local news and weather

Irish Heart Foundation
For every new like and new follow Lidl donated €1 to the Irish Heart Foundation.

Irish Autism Action
Used Facebook page to run our Mobile Phone Recycling Campaign

Electric Ireland
Find the hidden tickets by tweeting #sharetheenergy, the more tweets the closer the map zooms.

To get people to donate their old iDevices in order to pass them on to schools and individuals.

Beat 102-103
“12 Pokes of Christmas” campaign on Facebook / “Take The Leap” where a female listener would surprise her man and propose to him live on air

User can tweet @11890, include #11890 and receive their requested number with a link to a map

Dine in Dublin
Dine at your Desk campaign

Eason became the first Irish brand to launch on Pinterest

Today FM
Today FM’s Shave or Dye on Social Media

Zwartbles Ireland

Brando Digital

Republic of Telly
Drive a difficult to reach demographic towards the Republic of Telly show on TV and the RTE Player

We use a curation platform developed internally to collect information about a locality using a variety of sources, The curator then decides what information is relevant and feeds it back to the community using the Allabout website, Facebook and Twitter.

RTÉ’s elev8
Show Off – Or Get Off

Cork Institute of Technology
Real engagement with students

Meteor Choice Prize – Social Media Voting, streaming, photos

Velvet and Electric Picnic – The Music can grow trees Facebook page

Brighten Up Your Day Campaign

Smirnoff Nightlife Exchange Project and RFID usage

Cronin’s Pub

Creme Egg – Every Tweet and Facebook entry we received helped build the egg-citement, resulting in eight egg-splosions over seven days


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