2014 Categories

2014 Bord Gáis Energy Social Media Award Categories

Facebook categories:

  • Facebook Page for a Business (Non Campaign) – Available to sponsor
  • Facebook Page for a Non-Profit/Organisation – Available to sponsor
  • Facebook Page for a Business (owner managed) – Available to sponsor
  • Integrated Facebook Campaign: Page, App, Ads – Available to sponsor

Twitter categories

  • Best Business Twitter account – marketing, sales – Sponsored by Kantar Media – Kmni.ie
  • Best Business Twitter account – support, CRM – Sponsored by SENSORPRO
  • Best Business Twitter Campaign – Available to sponsor

Mobile

  • Best Mobile App

SME Categories

  • Best Use of Social Media by an SME (new) – Sponsored by Bord Gais Energy
  • Best Blog of an SME – Sponsored by .ME Registry

Other Categories

  • Best Experimental Format (Vine, Instagram, Snapchat) – Available to sponsor
  • Best Social Media Only Campaign (not linked to any other media) – Available to sponsor
  • Most Innovative Use of Social Media – Available to sponsor
  • Best Use of Social Media by State Body – Available to sponsor
  • Customer Care using Social Media (Integrated) – Sponsored by Sky
  • Best Video/Video Campaign (non broadcast) – Sponsored by YouTube
  • Best Online PR Campaign – Available to sponsor
  • Best Use of Social Media for a Sponsorship Campaign – Available to sponsor (Irony?)
  • Social Media Effectiveness – conversions, metrics etc – Sponsored by Cloud90
  • Best Integrated Social Media Campaign – Available to sponsor

Grand Prix

  • Best Agency – Reserved
  • Grand Prix

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