Social Media Awards

Details on the 2012 event will be announced on the evening of February 13th. We’ll update this post too when the details are ready. Stay tuned or follow us on Twitter: @socMediaAwards

The 2012 Bord Gais Energy Social Media Awards will be held in the Mansion House on Thursday May 17th. Details about nomination dates will be updated here soon.

Here’s the Winner’s Badge for your site:

Code for it:
<a href=”http://socialmediaawards.com” _mce_href=”http://socialmediaawards.com”><img src=”http://socialmediaawards.com/wp-content/uploads/SocialMediaAwardsWinners2011.png” _mce_src=”http://socialmediaawards.com/wp-content/uploads/SocialMediaAwardsWinners2011.png alt=”Social Media Awards – Winner badge” title=”Social Media Awards Winner” width=”300″ height=”120″ class=”alignnone size-full wp-image-129″ /></a><br />

Facebook Page for a Business

Spin 1038 – http://www.facebook.com/spin1038

Facebook Page for a Non-Profit Organisation

Dublin Zoo - http://www.facebook.com/dublinzoo

Facebook Page for a Business (Owner Managed)

Meteor Mobile – http://www.facebook.com/meteor

Integrated Facebook Campaign (Page, App and Ads)

Maltesers Ireland – http://www.facebook.com/maltesersireland

Best Business Twitter Account – Marketing and Sales

Blacknight – @Blacknight

Best Twitter Account – Support, CRM

Eircom – @eircom

Blog of a Business – Sponsored by Frontline LED

Curious Wines - http://www.curiouswines.ie/blog/

Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP

Laughing Kookaburra – Goldnomics

Online PR Campaign – Sponsored by ESOF 2012, Dublin City of Science

Wedding Dates

Use of Social Media by State Body/Org – Sponsored by pTools

Defence Forces

Best Mobile App

Oxegen 2010

Customer Care using Social Media (Integrated) – Sponsored by DoneDeal

Vodafone Ireland

Best Use of Social Media For A Sponsorship Campaign

Bank of Ireland Leinster Blue Magic

Innovative Use of Social Media – Sponsored by Arekibo

RTE’s The Rumour Room

Social Media Effectiveness – conversions, metrics etc – Sponsored by Kantar Media

Morning Ireland, RTE

Integrated Social Media Campaign – Sponsored by GrabOne.ie

Meteor

Agency for use of Social Media – Sponsored by Newsletter.ie

Irish International

Grand Prix – Sponsored by Bord Gais Energy
Meteor Mobile

Congratulations to those that reached the final. A second round of judging will now begin. Those who signed up to judge will get an email soon.

Buy your tickets for the May 26th 2011 Social Media Awards.

Here’s the Finalist Badge for your site:

Code for it:
<a href=”http://socialmediaawards.com” _mce_href=”http://socialmediaawards.com”><img src=”http://socialmediaawards.com/wp-content/uploads/SocialMediaAwards2011Finalist.png” _mce_src=”http://socialmediaawards.com/wp-content/uploads/SocialMediaAwards2011Finalist.png” alt=”Social Media Awards – Finalist badge” title=”Social Media Awards Finalist” width=”300″ height=”120″ class=”alignnone size-full wp-image-129″ /></a><br />

Facebook Page for a Business

A|wear Facebook - http://www.facebook.com/Awear1
The Secret Garden - http://www.facebook.com/SecretGardenCentre
What’sOnNI - http://www.facebook.com/www.whatsonni
TodayFM - https://www.facebook.com/todayfm
Newstalk * – http://www.facebook.com/newstalkfm
Blacknight - http://www.facebook.com/blacknight
Toyota Ireland – http://www.facebook.com/toyotaireland
Spin 1038 – http://www.facebook.com/spin1038

Facebook Page for a Non-Profit Organisation

Defence Forces – http://www.facebook.com/DefenceForces
Science Gallery - http://www.facebook.com/ScienceGallery
Concern Worldwide - http://www.facebook.com/concernworldwide
Tourism Ireland - http://www.facebook.com/discoverireland
Dublin Zoo - http://www.facebook.com/dublinzoo
IT Sligo - https://www.facebook.com/itsligo
FOTA Wildlife Park – http://www.facebook.com/fotawildlife
Barnardos Ireland – http://www.facebook.com/barnardosireland

Facebook Page for a Business (Owner Managed)

Vodafone Ireland – http://www.facebook.com/vodafoneireland
My Lunch IE – http://www.facebook.com/mylunch.ie
Glenisk Organic – http://www.facebook.com/GleniskOrganic
My Kids’ Time - http://www.facebook.com/mykidstime
Tour America – http://www.facebook.com/touramericatv
Meteor Mobile – http://www.facebook.com/meteor
Cork Independent – http://www.facebook.com/corkindependent
Puddle Ducks – http://www.facebook.com/puddleducks
3 Ireland –  http://www.facebook.com/3Ireland

Integrated Facebook Campaign (Page, App and Ads)

Jelly Bean Factory - http://www.facebook.com/JellyBeanFactory
Glenisk Organic – http://www.facebook.com/GleniskOrganic
MummyPages – http://www.facebook.com/MummyPages
eMobile Ireland – http://www.facebook.com/emobileireland
Pizza Hut Ireland - http://www.facebook.com/getafreepizza
Tourism Ireland – http://www.facebook.com/IrelandTown
Lidl Ireland – http://www.facebook.com/lidlireland
Maltesers Ireland – http://www.facebook.com/maltesersireland
ABSOLUT Ireland – http://www.facebook.com/ABSOLUT.Ireland
Toyota Ireland – http://www.facebook.com/toyotaireland

Best Business Twitter Account – Marketing and Sales

Grace App – @graceapp
La Cucina – @italianfoodie
My Lunch IE – @mylunchie
Realex Payments – @realexpayments
Silicon Ireland – @siliconireland
Newstalk 106-108 – @newstalkfm
TV3 Xpose – @TV3Xpose
Blacknight – @Blacknight
Curious Wines – @curiouswines

Best Twitter Account – Support, CRM

Wheelworx – @wheelworx
What’s On NI – @whatsonni
Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus
Eircom – @eircom
Irish Weather Online – @iweatheronline
Blacknight – @blacknight
We Are UPC – @UPC_HelpsYou_IE
Vodafone Ireland – @vodafoneireland

Blog of a Business – Sponsored by Frontline LED

* Simply Zesty – http://www.simplyzesty.com
Garrendenny Lane – http://www.garrendennylane.com/blog
La Cucina – http://italianfoodies.ie/
Neworld - http://blog.neworld.com/
RABODirect - http://www.rabodirect.ie/blog/default.aspx
Blacknight - http://blog.blacknight.com/
Curious Wines - http://www.curiouswines.ie/blog/

Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP

Grace App for Autism
Wicklow TV
The Science Gallery
Flowers Made Easy
Event Junkies
Laughing Kookaburra
Wedding Dates

Online PR Campaign – Sponsored by ESOF 2012, Dublin City of Science

Sandtex Ireland
Pizza Hut Delivery
Flowers Made Easy
Making Things Look Better
Vodafone Ireland
Wedding Dates

Use of Social Media by State Body/Org – Sponsored by pTools

Defence Forces
Irish Rail
Bord Bia
Tourism Ireland
Enterprise Ireland
Environmental Protection Agency
Western Development Commission

Best Mobile App

Grace App
Today FM
Eco Appz
Oxegen 2010
Heineken Cup iPhone App
Leinster Legends
Spin 1038

Customer Care using Social Media (Integrated) – Sponsored by DoneDeal

Grace App
ESB Electric Ireland
Tourism Ireland
Eircom, eMobile, Meteor
Blacknight
Vodafone Ireland

Best Use of Social Media For A Sponsorship Campaign

Bank of Ireland Leinster Blue Magic
Toyota Ireland
Wedding Dates
Bank of Ireland – Dragon’s Den
Betfair – ElectionPredict.com
98FM

Innovative Use of Social Media – Sponsored by Arekibo

Today FM – Ray D’Arcy Show
Harry’s Bar and Restaurant
Tourism Ireland
Morning Ireland, RTE
Meteor
Belfast Telegraph True Colours App
Action Breast Cancer
RTE’s The Rumour Room

Social Media Effectiveness – conversions, metrics etc – Sponsored by Kantar Media

Buyers Broker
Morning Ireland, RTE
Irish Premature Babies
Action Breast Cancer
Toyota Ireland
Bank of Ireland – Dragon’s Den
Lucozade

Integrated Social Media Campaign – Sponsored by GrabOne.ie

Defence Forces
Currys/PC World
eMobile
Morning Ireland, RTE
Meteor
Barnardos
Vodafone

Agency for use of Social Media – Sponsored by Newsletter.ie
May 22nd update, finalist agencies:

Rothco
CKSK
Radical
Bua Marketing
ICAN
Irish International
Simply Zesty
Eighty Twenty
Neworld
Pembroke
Bluecube Interactive

* A few nominees were not listed on the site but were in our nomination database.

Date: The Bord Gais Energy Social Media Awards take place in the Mansion House, Dublin on May 26th. Doors open at 7pm.

Tickets are on sale now for €50.

Judging will begin this week so we can create a finalist list. The winners will then be named on the night of May 26th. We will mix judging between the public and those with more of an expertise with social media and marketing.

The event will be theatre style, no tables where you can huddle around with your colleagues, mix with the rest of us!

This is the very raw (looks fugly) list of nominees for the Bord Gais Energy Social Media Awards 2011. Judging will now begin on these entries to get to a finalist list.

Nominated? Why not use this badge?

Code for it:
<a href="http://socialmediaawards.com"><img src="http://socialmediaawards.com/wp-content/uploads/sma-NOM.png" alt="Social Media Awards - Nominated badge" title="SocialMediaAwardsNominated" width="300" height="120" class="alignnone size-full wp-image-129" /></a><br />

Facebook Page for a Business

A|wear Facebook - http://www.facebook.com/Awear1
Simply Zesty - http://www.facebook.com/simplyzesty
The Secret Garden - http://www.facebook.com/SecretGardenCentre
GoHop.ie - http://www.facebook.com/GoHop.ie
Wheelworx/Runworx - http://www.facebook.com/wheelworx
What’sOnNI - http://www.facebook.com/www.whatsonni
TodayFM - https://www.facebook.com/todayfm
Brasserie Sixty6 - http://www.facebook.com/brasseriesixty6restaurant
Blacknight - http://www.facebook.com/blacknight
Toyota Ireland – http://www.facebook.com/toyotaireland
Oxegen/MCD – http://www.facebook.com/oxegen
Spin 1038 – http://www.facebook.com/spin1038

Facebook Page for a Non-Profit Organisation

Special Needs Parents Association - http://www.facebook.com/SpecialNeedsParentsAssociation
Defence Force – http://www.facebook.com/DefenceForce
Science Gallery - http://www.facebook.com/ScienceGallery
FashionCREEP - http://www.facebook.com/fashioncreep
Concern Worldwide - http://www.facebook.com/concernworldwide
Stroke Action - http://www.facebook.com/strokeaction
Tourism Ireland - http://www.facebook.com/discoverireland
Irish Autism - http://www.facebook.com/Irishautism
Irish Premature Babies - http://www.facebook.com/home.php?sk=group_102246666516653#!/pages/irish-premature-babies/246233458273
Dublin Zoo - http://www.facebook.com/dublinzoo
Druid Theatre - http://www.facebook.com/druidtheatre
Look West - https://www.facebook.com/LookWest
IT Sligo - https://www.facebook.com/itsligo
Corrigans City Farm Blackpool – https://www.facebook.com/CorrigansCityFarmBlackpool
FOTA Wildlife Park – http://www.facebook.com/fotawildlife
Riverfest Limerick – http://www.facebook.com/RiverfestLimerick
Barnardos Ireland – http://www.facebook.com/barnardosireland

Facebook Page for a Business (Owner Managed)

Doo-Lally - http://www.facebook.com/doolallyfashion
Greenside Up – http://www.facebook.com/Greensideupveg
Vodafone Ireland – http://www.facebook.com/vodafoneireland
Garrendenny Lane – http://www.facebook.com/GarrendennyLane
Grace App – http://www.facebook.com/pages/Grace-App-for-iPhone-iTouch-and-iPad-Picture-Exchange-for-Non-Verbal-People/109061392465082
La Cucina – http://facebook.com/lacucina
Website Extraordinaire - www.Facebook.com/websiteextraordinaire
Treyvaud’s Restaurant – https://www.facebook.com/TreyvaudsRestaurant
The Secret Garden – http://www.facebook.com/SecretGardenCentre
Katie’s Chocolate – http://www.facebook.com/pages/Katies-Chocolate/121726734510286
Up To My Eyes – http://www.facebook.com/uptomyeyes
Wheelworx – http://www.facebook.com/wheelworx
What’s On NI – http://www.facebook.com/www.whatsonni
My Lunch IE – http://www.facebook.com/mylunch.ie
Glenisk Organic – http://www.facebook.com/GleniskOrganic
My Kids’ Time - http://www.facebook.com/mykidstime
Tom Murphy Menswear – https://www.facebook.com/tommurphymenswear
Tour America – http://www.facebook.com/touramericatv
Meteor Mobile – http://www.facebook.com/meteor
Blacknight – http://www.facebook.com/blacknight
Cara Pharmacy – http://www.facebook.com/pages/Cara-Pharmacy#!/pages/Cara-Pharmacy/146033272100166
Springwools – http://www.facebook.com/springwools
Freshmilk Clothing – http://www.facebook.com/pages/Freshmilk-Clothing/361404786006
Making Things Look Better – http://www.facebook.com/keepgoingsureitsgrand
Voltaire Diamonds – https://www.facebook.com/VoltaireDiamonds
Spin 1038 – http://www.facebook.com/spin1038
Cork Independent – http://www.facebook.com/corkindependent
Power FM Dublin – http://www.facebook.com/powerfmdublin
Wedding Dates – http://www.facebook.com/weddingdates
Enjoy Malahide – http://www.facebook.com/enjoymalahide
Puddle Ducks – http://www.facebook.com/puddleducks
3 Ireland –  http://www.facebook.com/3Ireland
Hairy Baby – http://www.facebook.com/pages/Hairy-Baby/20379962148

Integrated Facebook Campaign (Page, App and Ads)

Concern - http://www.facebook.com/concernworldwide?sk=app_184644908221145
Jelly Bean Factory - http://www.facebook.com/JellyBeanFactory
Glenisk Organic – http://www.facebook.com/GleniskOrganic
MummyPages – http://www.facebook.com/MummyPages
eMobile Ireland – http://www.facebook.com/emobileireland
Pizza Hut Ireland - http://www.facebook.com/getafreepizza
Tourism Ireland – http://www.facebook.com/IrelandTown
Lidl Ireland – http://www.facebook.com/lidlireland
Heineken – http://apps.facebook.com/yourheineken/
Maltesers Ireland – http://www.facebook.com/maltesersireland
VHI Breast Cancer Awareness – http://www.facebook.com/VhiBreastCancerAwareness
ABSOLUT Ireland – http://www.facebook.com/ABSOLUT.Ireland
Toyota Ireland – http://www.facebook.com/toyotaireland

Best Business Twitter Account – Marketing and Sales

Moore Group – @mooregroup
Grace App – @graceapp
La Cucina – @italianfoodie
Irish Food Guide - @irishfoodguide
Sandymount Hotel – @sandymounthotel
My Lunch IE – @mylunchie
Realex Payments – @realexpayments
Silicon Ireland – @siliconireland
Flowers Made Easy – @flowersmadeeasy
Newstalk 106-108 – @newstalkfm
TV3 Xpose – @TV3Xpose
Blacknight – @Blacknight
Curious Wines – @curiouswines

Best Twitter Account – Support, CRM

Irish Food Guide – @irishfoodguide
Wheelworx – @wheelworx
What’s On NI – @whatsonni
Tourism Ireland – @discoverireland, @gotoirelandgb, @gotoirelandus
Eircom – @eircom
Irish Weather Online – @iweatheronline
Blacknight – @blacknight
We Are UPC – @weareupc
Vodafone Ireland – @vodafoneireland

Blog of a Business

Moore Group – http://www.mooregroup.ie/blog
Doo-Lally – http://www.doo-lally.com/headtotoe
Greenside Up - http://www.greensideupveg.blogspot.com/
A-Wear – http://www.theinsidethetrack.ie/
Garrendenny Lane – http://www.garrendennylane.com/blog
Grace App - http://www.graceapp.com/
La Cucina – http://italianfoodies.ie/
Irish Food Guide – http://www.irishfoodguide.ie/
Pims – http://www.pims.ie/wordpress
Spiderworking – http://www.spiderworking.com/blog
Italian Tile and Stone – http://tiles.ie/category/blog/
Wheelworx – http://www.wheelworxbikes.com/blog/
Alex Kennedy – http://alexkennedy.ie/
The Lunchbox – http://www.mylunch.ie/layout/content_listing.cfm/ck/58/ctk/35/Ext/blog
Buyers Broker - http://buyersbroker.ie/blog/
Neworld - http://blog.neworld.com/
RABODirect - http://www.rabodirect.ie/blog/default.aspx
Tourism Ireland – http://blog.discoverireland.com
NMCI - http://blog.nmci.ie/
Irish Autism Action - http://irishautismaction.blogspot.com
Flowers Made Easy - http://www.flowersmadeeasy.com/blog
Blacknight - http://blog.blacknight.com/
Curious Wines - http://www.curiouswines.ie/blog/
Digital Times - http://digitaltimes.ie/
Temple Bar Cultural Trust - http://blog.templebar.ie/

Video Campaign / Video (non broadcast)

Grace App for Autism
Wicklow TV
The Science Gallery
Morning Ireland, RTE
Flowers Made Easy
Event Junkies
Laughing Kookaburra
Wedding Dates

Online PR Campaign

Sandtex Ireland
Pizza Hut Delivery
Flowers Made Easy
Making Things Look Better
Vodafone Ireland
Wedding Dates

Use of Social Media By A State Body

Defence Forces
The Science Gallery
Irish Rail
Bord Bia
Tourism Ireland
Enterprise Ireland
Wexford Local Authorities
Environmental Protection Agency
Western Development Commission
Dublin Bus

Best Mobile App

Grace App
Today FM
Eco Appz
Straywave Media
Oxegen 2010
Heineken Cup iPhone App
Leinster Legends
Spin 1038

Customer Care Using Social Media (Integrated)

Grace App
ESB Electric Ireland
Tourism Ireland
Eircom
eMobile
Meteor
Blacknight
Vodafone Ireland
Greenside Up

Best Use of Social Media For A Sponsorship Campaign
(We’ll take more entries for this – contact@awards.ie to enter)

Bank of Ireland Leinster Blue Magic
Toyota Ireland
Wedding Dates
Bank of Ireland – Dragon’s Den
Betfair – ElectionPredict.com

Innovative Use of Social Media

Grace App
Irish Food Guide
Treyvaud’s Restaurant
Today FM – Ray D’Arcy Show
Jelly Bean Factory
Harry’s Bar and Restaurant
RABODirect
Pizza Hut Delivery
Jameson (St. Patrick’s Day)
Tourism Ireland
TalktoEU
Irish Autism Action
Irish Premature Babies
Swinging Strings
Morning Ireland, RTE
Meteor
Irish Deaf Kids
Fade Street
FYI, 3e
Belfast Telegraph True Colours App
Action Breast Cancer
RTE’s The Rumour Room
Temple Bar Cultural Trust

Social Media Effectiveness

Buyers Broker
Morning Ireland, RTE
Irish Premature Babies
Action Breast Cancer
Toyota Ireland
Bank of Ireland – Dragon’s Den
Lucozade

Integrated Social Media Campaign

Defence Forces
Currys/PC World
eMobile
Morning Ireland, RTE
Meteor
Total Twitness (io)
RiverFest
Pizza Hut Delivery
Bulmers Pear
Barnardos
Vodafone

We’re extending nominations until Tuesday May 3rd 2011 at 9pm since many companies have asked for an extension. You have one now. No more extensions will be given after this.

If you want to be a judge at the Social Media Awards (which starts end of this week) you can apply to be an online judge here.

We have also decided not to do the Search Engine Optimisation project at the Social Media Awards but we’ll run it at the Web Awards instead.

We’re delighted to announce that Bord Gais Energy are the headline sponsors for the 2011 Social Media Awards. We had a photo session on Friday where a graffiti artist was hired to do Social Media logos along with the Bord Gais Energy logo. Pictured are Rick O’Shea from 2FM, Eoin O’Suilleabhain from Bord Gais Energy and Damien Mulley chiefmoppusher for the Social Media Awards.

A full list of Social Media categories is available here. There are still sponsorship slots available for the the Social Media Awards if your company or organisation would like to be involved.

Social Media Awards nominations are go:
The 2011 nominations for the Social Media Awards are now open. Nominations are open until Monday May 2nd at 3pm. Owner/Managers for Social Media campaigns/sites/presences are the ones who will need to do the nominating in these awards. Unless you expressly ask otherwise, information you nominate will be made public after the event. We hope by doing this it will help push standards up in the industries that use social media in Ireland.

Nomination Coordinator:
If you need some help with nominating your business or organisation for the Social Media Awards, let us know and give some guidance. Email Noel@SocialMediaAwards.com if there are questions about the nomination process and we’ll try to answer them for you.

And if you are interested in sponsoring a category, see the details here.

While we’re waiting for the nomination system to go live, here are guidelines for nominating in the Social Media Awards

The Social Media Awards are designed for companies and organisations to highlight their work in social media. With a few exceptions, the ones maintaining or who own the social media presences are the ones that will need to submit nominations for this. This is because we need very specific information that only those operating the campaign would have.

If you want your favourite brand or company to enter the awards then send them our way and tell them. It’s free to submit to any category.

All nominations need the following:

Name of person submitting the nomination
Their contact email
Business or organisation name
If Agency run, agency name and contact

Facebook nominations:

Applies to:

• Facebook Page for a Business (Non Campaign)
• Facebook Page for Non profit/organisation
• Facebook Page for a Business (owner managed)
• Integrated Facebook Campaign: Page, App, Ads, combo

For your Facebook Nomination we need the following:

• Facebook Page address:
• Number of likes at time of submission:
• What is the purpose of your page: How do you run it, do you have a marketing plan and weekly objectives.
• Engagement : please include stats of weekly interactions on your page – you will be required to submit an excel file exported from your FB page on the past month of engagements
• Attention: Have you run ads to get traffic, how have you marketed the page any additional metrics you use such as traffic to your website. Clickthru on Bit.y links etc

(Only for Integrated Facebook Campaign)
You must have 2 out of 3 to enter this category: Created an app, have a page, run an ad campaign for the page
Ads:

Please include the copy (as in text) for your ads that you have run, how many ads have you run and stats such as views, click thrus etc. Please include if you have run engagement ads (Ad that runs on News Wall)

App: Include link to app, usage of it. What does the app do?

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Twitter Categories

Best Business Twitter account – marketing, sales
Best Business Twitter account – Support, CRM

We need:

• Userame of Twitter account
• Any other supporting Twitter accounts
• Number of followers
• Number of following
• Weekly interaction numbers
• What is the purpose of your Twitter account: How do you run it, do you have a marketing plan and weekly objectives.

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Blog of a Business

(The public can nominate this, please note This is not a public vote, one nomination sees the blog judged. A business seen soliciting for multiple nominations will be banned from the overall awards)

• Please note this must be the blog of a registered fulltime Irish Business.
• Business Blog address
• Contact for the blog

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Video/Video Campaign (non broadcast)

• Link to video (it must be online and public and not have been a broadcast ad)
• Number of views
• Describe is this has been Search Optimised and what marketing including ad buying has been done for this video. What social media elements did you use for this video?
• What is the purpose of this video: What is the idea/story in this video. What are the objectives for the company/org in doing this?

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Online PR Campaign

• This is for Online PR Campaigns. Campaigns specifically targeted for Online. An offline campaign that gets mentioned online on newspaper websites is therefore not valid
• Describe the objectives of this Online PR Campaign:
• What content was created for this campaign?
• Reference some online mentions of this as a result of the campaign:
• What was the result of this campaign?
• What were the resources used for this campaign? (Staff, online media spend, time spent on this campaign)

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Student Social Media Project

You must be a student in full-time education to be nominated

Describe the objectives of this campaign:
• What content/online presence was created for this campaign?
• Reference some online mentions of this as a result of the campaign:
• What was the result/metrics of this campaign?

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Use of Social Media by State Body

You must be an Irish Government/State body to be nominated in this category

• Describe the objectives of your use of social media:
• What content/online presence was created for this campaign?
• Reference some online mentions of this as a result of the campaign:
• What was the result/metrics of this campaign? (If Facebook we will follow up asking for a copy of the exported excel document of your past month’s metrics)

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Best Mobile Campaign

Describe the objectives of your Mobile Campaign:
• What was the campaign comprised of? (Ads, App, PR)
• What resources did the mobile campaign have?
• What was the result/metrics of this campaign?

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Best Mobile App

(If this is a premium app we will require a code to install and test the app)
The app needs to have been created after March 2010 or updated since March 2010

• Name of app
• App store/Android store/Website link
• Sales/Ranking for the app
• Describe the mobile app and what it does:
• Describe how the mobile app was marketed:

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Customer Care using Social Media (Integrated)

• Describe the objectives of your use of social media for customer care:
• What online presences do you use for tech support?
• Describe your customer care process to deal with issues
• What was the result/metrics of this campaign? (If Facebook we will follow up asking for a copy of the exported excel document of your past month’s metrics)

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Best use of SM for a sponsorship campaign

• Describe the objectives of your use of social media for a sponsorship campaign
• What online presences were used for the campaign?
• Describe your objectives for the online campaign
• What was the result/metrics of this campaign? (If Facebook we will follow up asking for a copy of the exported excel document of your past month’s metrics)

Innovative Use of Social Media

Sure we all have a blog and a Facebook and Twitter. What makes your use of Social Media innovative?

• Describe the objectives of your use of social media
• What makes it innovative?
• What was the result/metrics of this campaign?
• What were your resources?

Social Media Effectiveness – conversions, metrics etc

• Describe the objectives of your use of social media
• Here come the numbers. We need you to detail with some depth on how you believe your social media campaign was effective. What and how did you measure before, during and after your campaign.
• What were your resources?
• What were the most important metrics in your view?
• What were your resources?
• What were your resources?

Integrated Social Media Campaign

• Describe the objectives of this campaign:
• What social media channels were used. Please give two line summary of each channel and the objectives
• Reference some online mentions of this as a result of the campaign:
• What was the result/metrics of this campaign individually or as a whole?

Agency for use of Social Media

This is decided from submissions in other categories

Grand Prix – Best Use of social media

This is announced on the night

• Our headline sponsor and list of categories will be announced in the next few days.
• Nominations open in about two weeks.
• We have no idea of ticket prices yet, under €51 but it depends on sponsors too.
• There will not be a charge to nominate.
• We of course are on Twitter and Facebook: Social Media Awards on Facebook, Social Media Awards on Twitter.
• If you want to be a category sponsor email contact@awards.ie and we’ll send on details.
• If you want to partner with us on booze, food, branding etc. also email contact@awards.ie
• Yes it’s a Mulley Communications event.