Best use of SM for a sponsorship campaign
Electric Ireland and Electric Picnic
SPAR SPARTAN Challenge
Kaspersky Lab and Felicity Aston
Meteor and Choice Music Prize
O2 Ireland – Irish Rugby
Bank of Ireland – Blue Magic Leinster Rugby
Aviva and Aviva Stadium
Vodafone Ireland – Dublin GAA Hill 16
Weddingdates.ie – Kinsale 7s
Innovative Use of Social Media sponsored by DIT Foundation
Abbeyleix Facebook Page
Treyvaud’s Restaurant
Facebook and YouTube videos
Digitilizd
Used Twitter
Gaza TV News
Based in Tyrone with admins based in Gaza and in the West Bank who report instantly on any breaking news
Tour America
€1 donated to Barnardos for every new ‘like’ received.
Zartis
One click posts a job to Twitter, Facebook, LinkedIn, company web site and indeed.com
RTE´s #HowToBeIrish project
User generated TV program generated and broadcast
Locally.ie
Locally.ie brings all the most recent Facebook updates from a locality together on one page, along with the local news and weather
Irish Heart Foundation
For every new like and new follow Lidl donated €1 to the Irish Heart Foundation.
Irish Autism Action
Used Facebook page to run our Mobile Phone Recycling Campaign
Electric Ireland
Find the hidden tickets by tweeting #sharetheenergy, the more tweets the closer the map zooms.
iPads4autism_ie
To get people to donate their old iDevices in order to pass them on to schools and individuals.
Beat 102-103
“12 Pokes of Christmas” campaign on Facebook / “Take The Leap” where a female listener would surprise her man and propose to him live on air
11890
User can tweet @11890, include #11890 and receive their requested number with a link to a map
Dine in Dublin
Dine at your Desk campaign
Eason
Eason became the first Irish brand to launch on Pinterest
Today FM
Today FM’s Shave or Dye on Social Media
Zwartbles Ireland
Brando Digital
#tweetsweets
Republic of Telly
Drive a difficult to reach demographic towards the Republic of Telly show on TV and the RTE Player
AllAbout
We use a curation platform developed internally to collect information about a locality using a variety of sources, The curator then decides what information is relevant and feeds it back to the community using the Allabout website, Facebook and Twitter.
RTÉ’s elev8
Show Off – Or Get Off
Cork Institute of Technology
Real engagement with students
Meteor
Meteor Choice Prize – Social Media Voting, streaming, photos
Velvet
Velvet and Electric Picnic – The Music can grow trees Facebook page
Centra
Brighten Up Your Day Campaign
Smirnoff
Smirnoff Nightlife Exchange Project and RFID usage
Cronin’s Pub
Cadbury
Creme Egg – Every Tweet and Facebook entry we received helped build the egg-citement, resulting in eight egg-splosions over seven days
