While we’re waiting for the nomination system to go live, here are guidelines for nominating in the Social Media Awards
The Social Media Awards are designed for companies and organisations to highlight their work in social media. With a few exceptions, the ones maintaining or who own the social media presences are the ones that will need to submit nominations for this. This is because we need very specific information that only those operating the campaign would have.
If you want your favourite brand or company to enter the awards then send them our way and tell them. It’s free to submit to any category.
All nominations need the following:
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Name of person submitting the nomination
Their contact email
Business or organisation name
If Agency run, agency name and contact
Facebook nominations:
Applies to:
- Facebook Page for a Business (Non Campaign)
- Facebook Page for Non profit/organisation
- Facebook Page for a Business (owner managed)
- Integrated Facebook Campaign: Page, App, Ads, combo
For your Facebook Nomination we need the following:
- Facebook Page address:
- Number of likes at time of submission:
- What is the purpose of your page: How do you run it, do you have a marketing plan and weekly objectives.
- Engagement : please include stats of weekly interactions on your page – you will be required to submit an excel file exported from your FB page on the past month of engagements
- Attention: Have you run ads to get traffic, how have you marketed the page any additional metrics you use such as traffic to your website. Clickthru on Bit.y links etc
(Only for Integrated Facebook Campaign)
You must have 2 out of 3 to enter this category: Created an app, have a page, run an ad campaign for the page
Ads:
Please include the copy (as in text) for your ads that you have run, how many ads have you run and stats such as views, click thrus etc. Please include if you have run engagement ads (Ad that runs on News Wall)
App: Include link to app, usage of it. What does the app do?
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Twitter Categories
Best Business Twitter account – marketing, sales
Best Business Twitter account – Support, CRM
We need:
- Userame of Twitter account
- Any other supporting Twitter accounts
- Number of followers
- Number of following
- Weekly interaction numbers
- What is the purpose of your Twitter account: How do you run it, do you have a marketing plan and weekly objectives.
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Blog of a Business
(The public can nominate this, please note This is not a public vote, one nomination sees the blog judged. A business seen soliciting for multiple nominations will be banned from the overall awards)
- Please note this must be the blog of a registered fulltime Irish Business.
- Business Blog address
- Contact for the blog
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Video/Video Campaign (non broadcast)
- Link to video (it must be online and public and not have been a broadcast ad)
- Number of views
- Describe is this has been Search Optimised and what marketing including ad buying has been done for this video. What social media elements did you use for this video?
- What is the purpose of this video: What is the idea/story in this video. What are the objectives for the company/org in doing this?
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Online PR Campaign
- This is for Online PR Campaigns. Campaigns specifically targeted for Online. An offline campaign that gets mentioned online on newspaper websites is therefore not valid
- Describe the objectives of this Online PR Campaign:
- What content was created for this campaign?
- Reference some online mentions of this as a result of the campaign:
- What was the result of this campaign?
- What were the resources used for this campaign? (Staff, online media spend, time spent on this campaign)
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Student Social Media Project
You must be a student in full-time education to be nominated
- Describe the objectives of this campaign:
- What content/online presence was created for this campaign?
- Reference some online mentions of this as a result of the campaign:
- What was the result/metrics of this campaign?
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Use of Social Media by State Body
You must be an Irish Government/State body to be nominated in this category
- Describe the objectives of your use of social media:
- What content/online presence was created for this campaign?
- Reference some online mentions of this as a result of the campaign:
- What was the result/metrics of this campaign? (If Facebook we will follow up asking for a copy of the exported excel document of your past month’s metrics)
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Best Mobile Campaign
- Describe the objectives of your Mobile Campaign:
- What was the campaign comprised of? (Ads, App, PR)
- What resources did the mobile campaign have?
- What was the result/metrics of this campaign?
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Best Mobile App
(If this is a premium app we will require a code to install and test the app)
The app needs to have been created after March 2010 or updated since March 2010
- Name of app
- App store/Android store/Website link
- Sales/Ranking for the app
- Describe the mobile app and what it does:
- Describe how the mobile app was marketed:
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Customer Care using Social Media (Integrated)
- Describe the objectives of your use of social media for customer care:
- What online presences do you use for tech support?
- Describe your customer care process to deal with issues
- What was the result/metrics of this campaign? (If Facebook we will follow up asking for a copy of the exported excel document of your past month’s metrics)
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Best use of SM for a sponsorship campaign
- Describe the objectives of your use of social media for a sponsorship campaign
- What online presences were used for the campaign?
- Describe your objectives for the online campaign
- What was the result/metrics of this campaign? (If Facebook we will follow up asking for a copy of the exported excel document of your past month’s metrics)
Innovative Use of Social Media
Sure we all have a blog and a Facebook and Twitter. What makes your use of Social Media innovative?
- Describe the objectives of your use of social media
- What makes it innovative?
- What was the result/metrics of this campaign?
- What were your resources?
Social Media Effectiveness – conversions, metrics etc
- Describe the objectives of your use of social media
- Here come the numbers. We need you to detail with some depth on how you believe your social media campaign was effective. What and how did you measure before, during and after your campaign.
- What were your resources?
- What were the most important metrics in your view?
- What were your resources?
- What were your resources?
Integrated Social Media Campaign
- Describe the objectives of this campaign:
- What social media channels were used. Please give two line summary of each channel and the objectives
- Reference some online mentions of this as a result of the campaign:
- What was the result/metrics of this campaign individually or as a whole?
Agency for use of Social Media
This is decided from submissions in other categories
Grand Prix – Best Use of social media
This is announced on the night
