Social Media Awards

Agency of the Year – Sponsored by Primary Position

WHPR/Ogilvy
Simply Zesty
Eighty Twenty
Creative District
Irish International
Blue Cube
MediaVest
Starcom
Cybercom
Ican

Social Media Effectiveness

Tour America
Toyota Ireland – Yaris “Sweetspot” Facebook Campaign
Heinz Ireland
Eristoff Vodka
Kerrygold
Vodafone Ireland
Northern Ireland Tourist Board
Lidl Ireland
Smirnoff

Integrated Social Media Campaign – sponsored by NCI Digital Marketing Cert

Electric Ireland
Bord na Móna – The Short Story of a Long Night
Meteor Choice Music Prize
Funky Christmas Jumpers
Defence Forces
RTÉ – HeadsUp Movie Awards
All About Business, Bank of Ireland + Dragon’s Den
Tanora – A Cork Legend

Best Use of Social Media in an Election – Sponsored by Pi Communications

John Paul Phelan General Election Campaign
Seán Gallagher Presidential Campaign
Michael D Higgins Presidential Campaign
Irish Labour Party General Election Campaign

Online PR Campaign

STAR Translation Services
OMG! Jedward’s Dream Factory on TRTÉ
Lokofoto St. Patrick’s Day
Captain Morgan – Dare the Captain

Use of Social Media by State Body

Bord Bia
Science Week
Bord na Móna
Iarnrod Eireann
Defence Forces
Failte Ireland
National Lottery
Bus Éireann
Road Safety Authority

Best Mobile App (Marketing) – Sponsored by Made in Hollywood

The Corkscrew Wine Merchants
www.thecorkscrew.ie

Eco Appz

http://itunes.apple.com/ie/app/eco-bulbz-basic/id424063871?mt=8

Electric Ireland

http://itunes.apple.com/ie/app/appliance-calculator/id456954530?mt=8

https://play.google.com/store/apps/details?id=ie.esb.app.android.appliancecalculator

St Patrick’s Festival

http://itunes.apple.com/ie/app/st.-patricks-festival-guide/id358438458?mt=8

Dublin Contemporary Festival

http://itunes.apple.com/ie/app/dublin-contemporary-2011/id461775609?mt=8

CarZone.ie

http://itunes.apple.com/ie/app/carzone.ie/id351368501?mt=8

My Dublin Bus

http://itunes.apple.com/ie/app/my-dublin-bus/id499001954?mt=8

DoneDeal for Android

https://play.google.com/store/apps/details?id=ie.donedeal.android

Customer Care using Social Media (Integrated) – Sponsored by Like.ie

Electric Ireland
o2 Ireland
Today FM
AIB
Blacknight
Vodafone Ireland

Best use of SM for a sponsorship campaign

Electric Ireland and Electric Picnic
SPAR SPARTAN Challenge
Kaspersky Lab and Felicity Aston
Meteor and Choice Music Prize
O2 Ireland – Irish Rugby
Bank of Ireland – Blue Magic Leinster Rugby
Aviva and Aviva Stadium
Vodafone Ireland – Dublin GAA Hill 16

Innovative Use of Social Media sponsored by DIT Foundation

Gaza TV News
Based in Tyrone with admins based in Gaza and in the West Bank who report instantly on any breaking news

RTE´s #HowToBeIrish project
User generated TV program generated and broadcast

Electric Ireland
Find the hidden tickets by tweeting #sharetheenergy, the more tweets the closer the map zooms.

11890
User can tweet @11890, include #11890 and receive their requested number with a link to a map

Dine in Dublin
Dine at your Desk campaign

Today FM
Today FM’s Shave or Dye on Social Media

Brando Digital
#tweetsweets

AllAbout
We use a curation platform developed internally to collect information about a locality using a variety of sources, The curator then decides what information is relevant and feeds it back to the community using the Allabout website, Facebook and Twitter.

Video/Video Campaign (non broadcast) – Sponsored by Publicis QMP

First Fortnight

Dingadeal.com

Dublin Dance Festival

98FM Care 4 Kids Radiothon Video

It’s Happening Here – Enterprise Ireland

Vodafone Suicide or Survive campaign

Wedding Dates – Kinsale Sevens Rugby Spoof

SPIN 1038 “Call Me Maybe” Carly Rae Jepsen

Blog of a Business

Curious Wines

DingADeal.com

ArgusCarHire.com

Sage Ireland

Spiderworking.com

Write on Track

Blacknight

Best Business Twitter account – marketing, sales sponsored by Burritos & Blues

98FM

Curious Wines

Bord Bia

Spin 1038

Paddy Power

SPIN South West

O2 Ireland Shop

Eason

Best Business Twitter account – Support, CRM

Iarnrod Eireann

Eircom

Vodafone Ireland

Blacknight

O2 Ireland

First Fortnight

Lewis Glucksman Gallery

Electric Ireland

Best Business Twitter Campaign

Electric Ireland – Tweet em home

io – io Bingo

Bord na Móna – Long Night In

Buyers Broker – #irishauction

Easons – Pass the Parcel

UPC – Internet Buttons & Magic Desktop

Facebook Page for a Business (Non Campaign) sponsored by Newsletter.ie

DoneDeal.ie

MyKidsTime.ie

Jameson Ireland

Guinness Rugby Supporters Ireland

Today FM

National Lottery

Eason

Marks & Spencer Ireland

Universal Pictures Ireland

Facebook Page for a Business (owner managed)

Tour America

Brasserie Sixty6

Republic of Telly

Blacknight

A|wear

Evening Echo

SPIN 1038

GrabOne

GrandGrand.ie

Facebook Page for Non profit/organisation – Sponsored by Avonmore

Dublin Zoo

Special Olympics Ireland

ReachOut Ireland

Triathlon Ireland

Dublin Marathon

Arthritis Ireland

World Book Day Ireland

Irish Autism Action

Cork Opera House

Integrated Facebook Campaign: Page, App & Ads

Electric Ireland

Triton Ireland

Bord na Móna

Jameson Ireland

Buy and Sell

Vodafone Ireland

SPAR

Lidl Ireland

Don’t forget to use the hashtag #sockies

100 judges have helped bring a massive list of nominations to the below lists. We have more judging to do after this and a Finalist list will be released in the next couple of days. Judging will now start on this list. Expect a finalist list mid-week next week. Congratulations for getting this far. Commiserations if you haven’t gotten on to the shortlists.

Social Media Effectiveness

Tour America
Irish Autism Action
Toyota Ireland – Yaris “Sweetspot” Facebook Campaign
Heinz Ireland
Eristoff Vodka
Kerrygold
Republic of Telly
Three Ireland – Jedward Prepay Phone
Vodafone Ireland
Northern Ireland Tourist Board
Lidl Ireland
Smirnoff
Nokia Ireland – QWERTY

Integrated Social Media Campaign

Galway Food Festival
Electric Ireland
iPads4autism_ie
Bord na Móna – The Short Story of a Long Night
Meteor Choice Music Prize
Louth Internet Radio
Funky Christmas Jumpers
o2 Ireland – O2 SmartSounds
Defence Forces
RTÉ – HeadsUp Movie Awards
All About Business, Bank of Ireland + Dragon’s Den
Tanora – A Cork Legend
Cadbury Creme Egg

Best Use of Social Media in an Election – Sponsored by Pi Commnunications

John Paul Phelan General Election Campaign
Seán Gallagher Presidential Campaign
Michael D Higgins Presidential Campaign
Irish Labour Party General Election Campaign

Online PR Campaign

STAR Translation Services
OMG! Jedward’s Dream Factory on TRTÉ
Lokofoto St. Patrick’s Day
Captain Morgan – Dare the Captain

Use of Social Media by State Body

Bord Bia
Science Week
Bord na Móna
LookWest.ie
Enterprise Ireland
SafeFood
Iarnrod Eireann
Defence Forces
Dublin Institute of Technology
Failte Ireland
National Lottery
Bus Éireann
Road Safety Authority

Best Mobile App (Marketing)

The Corkscrew Wine Merchants
www.thecorkscrew.ie

Eco Appz

http://itunes.apple.com/ie/app/eco-bulbz-basic/id424063871?mt=8

Visit Fingal

http://itunes.apple.com/ie/app/visitfingal/id498245135?mt=8

Electric Ireland

http://itunes.apple.com/ie/app/appliance-calculator/id456954530?mt=8

https://play.google.com/store/apps/details?id=ie.esb.app.android.appliancecalculator

St Patrick’s Festival

http://itunes.apple.com/ie/app/st.-patricks-festival-guide/id358438458?mt=8

Dublin Contemporary Festival

http://itunes.apple.com/ie/app/dublin-contemporary-2011/id461775609?mt=8

Helium Festival in aid of Friedricks Attaxia

http://itunes.apple.com/ie/app/helium-festival-2011/id440415809?mt=8

CarZone.ie

http://itunes.apple.com/ie/app/carzone.ie/id351368501?mt=8

It has to be Heinz BBQ

http://itunes.apple.com/ie/app/heinz-bbq/id439921165?mt=8

Weddingdates

http://itunes.apple.com/ie/app/weddingdates/id442985134?

Save a Horse

http://itunes.apple.com/ie/app/save-a-horse/id417578120?mt=8

My Dublin Bus

http://itunes.apple.com/ie/app/my-dublin-bus/id499001954?mt=8

DoneDeal for Android

https://play.google.com/store/apps/details?id=ie.donedeal.android

Customer Care using Social Media (Integrated)

Electric Ireland
o2 Ireland
Today FM
AIB
Blacknight
Vodafone Ireland